EXPERT INSIGHT.
WHY I DO IT.
I'm passionate about research. I believe research can make a real difference. I experienced 40+ years seeing change as a direct result of research in action.
HOW I DO IT.
I work closely with you to understand your needs, then leverage my experience to map the right methodology. With analysis and interpretation, I communicate the findings clearly and concisely so that we can maximise the benefit together.
WHAT I DO.
Techniques: quantitative, qualitative, observation.
Sectors: FMCG, retail, finance, charity, faith, drinks, hospitality, travel, public sector, employee, and more.
Markets: UK, Europe and ROW.
WHY YOU NEED IT.
Research is the foundation to all good decision making. I believe this with a passion. If you work with me, you'll believe that too.
RESEARCH CONDUCTED FOR...
| Church of England | Warner's Distillery | Barclaycard | Bletchley Park |
|---|---|---|---|
| London Institute for Contemporary Christianity | Care for the Family | Woburn Abbey & Safari Park | Argos |
| Confused.com | British Airways | Scripture Union International | Intercontinental Hotels |
| Marine Stewardship Council | IBIS hotels | Hilton | Church Urban Fund |
| Westminster City Council | Everest | Tearfund | Acentic |
ABOUT.
Benita Hewitt (Vizma)
Over 40 years ago, I started my research career working for Nielsen: one of the world’s largest market research agencies.
I moved to managing the research for Weetabix, then Granada. Following a career break (where I travelled the length of Africa in a truck) I set up this research consultancy in 1987.
My passion is understanding people: how they think, what matters, what motivates, and why they do what they do (or don’t do!) ...
